The LinkedIn Story

Branding, Business, Marketing, Social Media

LinkedIn is a social media platform that was founded in 2002, and has since become a cornerstone of the professional networking landscape. With over 750 million members in more than 200 countries and territories, LinkedIn has transformed the way people connect with...

Intelligent Demographics Targeting

Business, Email Marketing, Marketing, Social Media

When it comes to marketing, one of the most important factors in determining the success of a campaign is whether or not it reaches the right audience. This is where targeting the right demographics comes into play. Demographics refer to specific characteristics of a...

Google Ads vs FB Meta Ads: A Comprehensive Comparison

eCommerce, Marketing, Social Media

It has been a struggle between the giants in In the world of digital advertising. Since Facebook hit the map as a serious advertising platform, Google Ads and Facebook ( now Meta ) have been at it. Google Ads and Facebook Ads are two of the most popular platforms that...

Smart Marketing Metrics to Achieve Marketing Goals

Branding, eCommerce, Marketing, Search Engine Optimization (SEO), SERPs, Social Media

Google Analytics and Agency Analytics are two examples of software that gives you a solid view of your marketing situation using metrics. Metrics are measurements that help you track the performance of your online marketing campaign. They provide valuable insights...

The Psychology of Online Sales

Design, eCommerce, Marketing, Social Media

Online sales have become increasingly popular in recent years, with more and more businesses turning to e-commerce to reach their customers. While there are many factors that influence online sales, understanding the customer psychology of online sales can help...

The Power of Custom Graphics

Branding, Design, Marketing, Social Media

The Power of Custom Graphic Design in Web Design Graphic design is a critical element of web design. It involves the creation of visual elements such as logos, icons, and images, that help to communicate the brand message and enhance the user experience. Custom...