Marketing Dollars and Return On Investment – What You Need to Know
One of the best ways to look at your marketing expenditures is how effective is each marketing dollar?Does it feel like you are throwing your money into a black hole of lost business capital? Often this is the case, in the past some companies were so small I would...
How to Use Social Media to Create a Powerful Brand
Branding is a term in the marketing world that we use to describe the ‘face’ of the company. Whether it’s a symbol, logo, person, a music jingle, a green lizard and more – a strong brand will help you gain more authority and clients. In the arena of social media, this...
Brand Cohesion Across Marketing Channels
Staying sharp across all the web platforms is an important part of your marketing efforts. If you are working on your own branding as a start-up, then I have a few tips that will help you understand and create what is called “brand cohesion” across your website,...
How Email Marketing Campaigns can Actually Help Growing Your Business
Email marketing has become a cornerstone of many marketing strategies and business models. We have been emailing people to sell stuff since the internet and that crazy modem internet connection beeping sound while it connected. Now there are a myriad of web-based mail...
